Dylan Daly

Performance Marketer and Local SEO Strategist

(614) 779-3725 dylandaly3@gmail.com

Performance marketer and local search strategist with hands on experience building high ranking web assets, managing profitable ad spend, and automating marketing workflows. Founded and scaled Orange Soft Wash to top Google search rankings, an industry leading 48.5 percent email open rate, and a spotless 5.0 star customer satisfaction record through modern CMS management, semantic SEO, and data driven local campaigns.

Professional Experience

Business Owner & Marketing LeadMay 2023 — Present

Orange Soft Wash, LLC • Westerville, OH

•Architected and managed a high performance web presence using Next.js and Sanity.io CMS, writing semantic code and structured schema markup to maintain complete Google Search Console indexation and fast load times.
•Engineered a local search expansion covering 16 Central Ohio municipalities, capturing top map pack placements and generating consistent organic inbound calls without relying on expensive third party lead brokers.
•Ran targeted seasonal email retention campaigns using Zoho CRM, achieving a 48.5% open rate and 97.9% deliverability, surpassing home service industry averages by more than double.
•Managed profitable Google Ads search campaigns, eliminating wasted search spend through precise radius bidding, negative keyword pruning, and dedicated high intent landing pages to achieve an $18.50 CPA.
•Built consistent visual branding across web assets, digital ads, and field marketing materials using Canva Pro to establish high credibility across residential and commercial markets.

Education & Certifications

Google / CourseraCompleted

Google Digital Marketing & E-commerce Professional Certificate

Columbus State Community CollegeAugust 2022 — February 2023

Principles of Marketing Coursework • Columbus, OH

Technical Toolkit

Web & Content

HTMLCSSWeb Content AuthoringSanity.io (Headless CMS)Next.jsWordPressShopifyDigital Asset Management (DAM)Accessibility Best PracticesQA & UAT Testing

Marketing & Email

Zoho CRM & CampaignsMailchimpCanva Pro (Brand Design Systems)Content SchedulingAI Marketing Workflows

Search & Analytics

SEO Metadata & TaggingGoogle Search Console (GSC)Google Analytics 4 (GA4)Google Ads (PPC)Microsoft Excel (Pivot Tables)

dylandaly3@gmail.com LinkedIn

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Selected Work & Case Study Artifacts

3 Case Studies Available

01/Local SEO/Multi City Dominance

16 Cities Ranked. Zero Ad Spend.

Engineered a localized search architecture across 16 Central Ohio markets, securing top three Google Map Pack positions and driving inbound leads without paid ads.

Google Search Console performance dashboard showing 3-month growth in search impressions and clicks across Central Ohio

Verified GSC AnalyticsClick to inspect STAR →

16

Target Cities Covered

Top 3

Map Pack Rankings

100%

Organic Inbound Leads

02/Web Development/Next.js and Sanity CMS

Instant Quote Engine on Next.js

Built a custom headless web application with Next.js and Sanity CMS, delivering instant load speeds, complete Google indexation, and a friction free quote funnel.

Orange Soft Wash custom website build hero section featuring service navigation, estimate CTA button, and trust badges

Live Production PlatformClick to inspect STAR →

100%

Clean Indexation

Sub Second

Load Speeds

5.0 Star

Google Rating

03/Retention Marketing/Zoho CRM

48.5% Open Rate Customer Reactivation

Deployed personalized seasonal email campaigns via Zoho CRM, doubling industry benchmark open rates and filling the service schedule with repeat bookings.

Orange Soft Wash Start of Summer Exterior Cleaning seasonal email campaign newsletter sent via Zoho CRM

Verified Campaign AssetClick to inspect STAR →

48.5%

Open Rate

97.9%

Delivery Rate

2.2x

Above Industry Benchmark

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Open to Opportunities

© 2026 Dylan Daly